Young People of the Year

Revealing, Recognising and Rewarding Positive Role Models

Welcome to... Young People of the Year awards or 'YOPEYs', pronounced yop-peas! ... Who will be the YOPEY winners in 2015? We are currently looking for nominees for London, Bedfordshire, Cambridgeshire, Essex and Hertfordshire. But love to hear from positive role models throughout out UK. Follow links to Nominate

• Young People of the Year or 'YOPEY' is a campaign to give young people a fairer image in the media – and society as a whole – by 'revealing, recognising and rewarding' young unsung heroes and setting them up as positive role models for other young people to copy.
• By doing this YOPEY improves relations between the generations, including reducing the elderly's fear of teenagers.
• We also give free citizenship lessons in schools and are looking at giving micro finance to young people wanting to improve their community.
• National leaders have praised YOPEY. You can read endorsements from David Cameron, Ed Miliband and others on this page.
• YOPEY is mainly supported by commercial companies as part of their Corporate Social Responsibility. But it can also promote your business. YOPEY can train staff volunteers to give presentations on good citizenship. 
• We also receive support from public services – the police and councils have become big backers in recent years – and charitable trusts.
• Together with all these people YOPEY is building a better society.
• Sponsors range from FTSE100 companies to SMEs. You can see all of them on our Thanks pages.

• If you prefer not to call 0845 numbers, please call YOPEY on 01440 821654.

Participants praise YOPEY Befriending trial

Charity looks for more schools and care homes to take part

A pioneering scheme in Nottinghamshire where sixth-formers befriend elderly residents, some with dementia, in a care home has proved a success in its first year.

The scheme in West Bridgford was set up by Young People of the Year, otherwise known as YOPEY (pronounced yop-pea), which runs competitions that reveal, recognise and reward positive role models who give to others.

In the first YOPEY Befriending scheme in Nottingham a group of more than 20 students in the first

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Teenagers find friends in their 80s

Teenager Kaylee Poloczek has a new ‘bezzy mate’ – 82-year-old Roy who she says ‘has done some cool stuff in his life’.

Seventeen-year-old Kaylee met Roy at an old people’s day centre while taking part in a pioneering project uniting young and old people in friendship to help combat loneliness and isolation.

The YOPEY Befrienders scheme, operated by the successful Young People of the Year awards (YOPEY), is being run in Hertfordshire with students from three schools in Watford; Francis Combe, Parmiter’s

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YOPEY Befriending wins top £25,000 award in Aviva Community Funding

The YOPEY charity won the biggest prize of £25,000 in a national funding competition and is now looking for partners to help expand its befriending scheme between schools and care homes to Norfolk and Suffolk.

YOPEY Befriending came top out of over 3,000 good causes nationwide in the Aviva Community Fund challenge to get enough votes to be put into the final and then be judged by a panel of the insurer’s staff.

“It was a bit like ‘Britain’s Got Talent’ and I was the performer,”

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Fundraising for YOPEY made easy

YOPEY has paid to register with Virgin Money Giving. This is just like JustGiving only cheaper for us and passes every penny of your fundraising – and GiftAid where appropriate – direct to YOPEY.

Anyone can set up their page in aid of YOPEY by clicking here although we would love to hear what you plan to do and may be able to help. So why not email us first with your idea by clicking by emailing

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Week at luxury Spanish villa as low as £110 per adult, kids free!

Holidays being sold in aid of YOPEY charity

If you would like to holiday at this luxury villa in 2015 or 2016 you can. One week is being sold in aid of this charity for £1100 or two weeks for £2000. If you have preferred dates email them to and I will check with the owner if they are available or the nearest alternative. Happy holidays! Yopey founder Tony Gearing

Nestled in the southernmost foothills of Andalucia lies a

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YOPEY's first 10 years celebrated at The Ritz London

YOPEY founder Tony Gearing spoke about the first 10 years of campaigning to give young people a fairer image at The Ritz London.

He also called on young people “not to do a Russell Brand” and vote in the general election.

Tony also thanked The Ritz for donating the reception – held in the famous hotel’s Music Room – and praised its staff for “serving us so smoothly and efficiently”.

This is his full speech:

“It is 10 years since I ran my first Young People

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Your school to put on YOPEY awards?

How your school could help to put on a YOPEY awards ceremony. Here about 30 volunteers from Ely College, the local comprehensive in the town of the same name, put on the 2012 Cambridgeshire YOPEYs at Ely Cathedral...

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Honorary YOPEYs reach parts others don’t

At Young People of the Year we never cease to be amazed at the marvellous ‘giving to others’ that young people in the UK do. They commit themselves without seeking recognition or reward, but YOPEY believes in ‘revealing, recognising and rewarding’ these unsung heroes.

Unfortunately, YOPEY competitions do not take part across the whole of the country (yet!) so some amazing young people still miss out on getting the praise they deserve. But not any more…

YOPEY has decided to create a special category of Honorary YOPEY

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The YOPEYs in five minutes! 

Ideal to show in school assemblies, this short film is about the kinds of young positive role models that YOPEY promotes and how to nominate.

Get the Flash Player to see this player.

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© YOPEY registered with the Charity Commission of England and Wales as charity number 1145573
Registered with the Registrar of Companies for England and Wales as company number 7751145

Teaching Resources - YOPEY on TV - YOPEY on radio - YOPEY movies made by young people